January 6, 2014
TO: National Officers
Department/Chapter Officers
National Service Officers
FROM: Anthony L. Baskerville, National Membership Director
SUBJECT: MEMBERSHIP DUES
In November 2012, the National Membership Department began testing a new online billing product that allows prospective members to apply for Membership by establishing reoccurring monthly electronic payments, with as little as $10 minimum installments paid via credit card.
Due to the positive response to this payment method and the great potential to convert more part-life members to full-life members, the National Executive Committee has approved continuation of this temporary exception to Sections 11.4 and 11.9 – Membership Dues-- of the National Constitution and Bylaws through the 2014 National Convention. In doing so they’ve allowed us to expand testing to allow all DAV recruiters and National Service Officers to use this recruiting tool.
This expansion will allow for a greater test market and additional time to determine if this method of recruitment will result in a higher rate of new members becoming full paid life members.
The process of establishing reoccurring monthly electronic payments is administered through a third party and is strictly for online use ONLY! ALL PAYMENTS REFERRED TO THE MEMBERSHIP DEPARTMENT THROUGH THE US POSTAL SERVICE STILL REQUIRE A MINIMUM DOWN PAYMENT OF $40.00.
To take advantage of this opportunity, you and prospective members can access our website at http://wwwdav.org/membership/join and click apply online now. Be sure to provide not only your name as sponsor but please include your membership code number.
DAV is concerned about the security of its members’ personal information and is Payment Card Industry (PCI) Data Security Compliant. As such, you are urged to strictly adhere to the above instructions.
Should you have any questions, feel free to call me toll free, 888-236-8313.
Sincerely,
ANTHONY L. BASKERVILLE
National Membership Director